TikTok is known for its high-quality short-form video platform. Therefore, allowing sellers to mass-post repetitive, unengaging short videos will lower the quality of the platform's content and negatively impact customer trust and engagement.

According to the platform's latest announcement, TikTok Shop will implement disciplinary measures against sellers and creators who engage in such activities starting September 25, 2025.
   

Why is TikTok Taking Action?

The platform's goal is to maintain a high-quality content environment that helps sellers effectively showcase their products, helps creators build authentic connections, and helps consumers make confident purchasing decisions.

By avoiding repetitive, unengaging posting behavior, sellers can contribute to a healthier and more trustworthy ecosystem on TikTok Shop.

⚠️Breaching this policy may result in enforcement actions, including but not limited to:

• Temporary traffic suppression
• Permanent suspension of traffic (for serious or repeated repeat crimes)
• Removal of E-commerce Access (for serious or many repeat crimes)

What is TikTok Repetitive, Unengaging Content Publishing?

Repetitive and unengaging content refers to the repeated posting of nearly identical product videos that offer little information or entertainment value.

This includes:

• A large number of nearly identical videos with minimal creative variation;
• Videos showing only the product or hands, without faces, voices, or personal context;
• Excessive use of generic voiceovers (e.g., text-to-speech, basic text overlays) with little meaningful input or commentary from the creator;
• Posting similar videos on multiple accounts

 

How can TikTok Shop Sellers Publish High-Quality Video?

To make high-quality TikTok Shop videos, seller should utilize interesting, trend-driven content, clear product graphics, and a strong call-to-action (CTA) to boost sales. Optimize your videos for mobile by shooting in ideal lighting, employing popular noises, and keeping them brief and attention-grabbing. Futhermore, use TikTok's Shoppable Video features, such as product tagging and templates, and regularly monitor performance to improve content and boost sales.

For more details on how to make high-quality  TikTok videos, please refer to "How can TikTok Shop Sellers Create High-Quality Promotion Videos?"

Besides, if you own a TK store and sell your own products through videos, you will need to ship the products. You can use ERP for bulk shipping or simply upload products and manage your store.