Here’s a breakdown of what the policy means for you and how to choose the right store name for your business.

Key Rules Under Lazada’s Store Naming Policy

Lazada’s Store Naming Policy helps sellers maintain a professional image while ensuring that buyers can trust the authenticity of every store they interact with. Here’s what you need to know:

1. Your Store Name Must Reflect Your Business

Your store name should clearly represent what you sell and who you are as a seller. A relevant name helps buyers immediately understand your business focus.

For example, if you sell women’s fashion, names like “ABC Fashion Outlet” or “TrendyWear Malaysia” make sense as they’re specific, relevant, and consistent.

Your store name must:

• Reflect the nature of your business: It should describe your products or brand category accurately.

• Be consistent with your official branding: Use the same or similar name across your website, social media, packaging, or physical shop (if you have one).

• Avoid misleading names: Don’t use names that may make buyers think you’re an official brand or that you sell something you don’t. Misleading names not only confuse customers but may also trigger policy enforcement.

2. What You Cannot Include in Your Store Name

To maintain fairness and professionalism across the platform, Lazada restricts the use of certain words, symbols, and formats that could cause confusion or violate intellectual property rights.

You cannot include the following in your store name:

• Platform-related terms: Avoid using platform names such as Lazada, LazMall, LazGlobal, Taobao, or Alibaba. These could make your store appear affiliated with Lazada or other major platforms.

• Registered brand names: Don’t use another company’s brand name unless you are an officially authorized distributor and be prepared to provide proof.

• Derogatory or sensitive language: Words that are offensive, discriminatory, or politically or religiously sensitive are strictly prohibited.

• Sexually explicit or suggestive terms: Any reference to adult content or inappropriate slang is not allowed.

• Violent or extremist references: Words linked to violence, terrorism, or hate groups are banned.

• Overly generic names: Using only a product category (“Shoes”, “Phone Accessories”) or a country name (“Malaysia”) is not acceptable.

• Numbers or single generic terms: Names like “1234Store” or “Shop” are too vague and don’t help with brand recognition.

• Comparative terms: Avoid phrases like “Better,” “Vs,” or “Cheaper” as they create misleading comparisons with other sellers or brands.

• Prohibited product references: If an item is banned in Malaysia, its name should not appear in your store name.

• Contact information or links: Including “.com,” phone numbers, or email handles makes your store look unprofessional and violates Lazada’s communication rules.

• “Flagship,” “Official,” or “Exclusive Distributor”: These titles can only be used if you can prove official authorisation from the brand or manufacturer.

3. Language and Formatting Requirements

Lazada encourages sellers to keep store names simple, readable, and localised.

Your store name should:

• Be in English or a local language such as Bahasa Malaysia or Chinese.

• Use plain text or alphanumeric characters (A–Z, 0–9), avoid using symbols like “@”, “#”, “$”, or “&”.

• Be easy to read and professional-looking, ensuring buyers can recognise and remember it easily.

For example, HomeStyle MY or EcoGadgets Store is professional and searchable, while names like #TopDealz!! or S@vings4U may look spammy and risk being reset.

What Happens If You Violate the Policy

Lazada takes store naming seriously because it directly affects the shopping experience and the platform’s overall trustworthiness. If your store name doesn’t comply with Lazada’s Store Naming Policy, the platform has the right to reset your store name to a default setting, often something generic, such as “SellerXXXXXX.”

This might seem like a minor inconvenience, but for sellers, it can have bigger consequences:

• Your branding and credibility take a hit. A default name looks unprofessional and can make your store appear new or unreliable to potential buyers.

• Your search visibility may drop. Customers who previously searched for your store by name might no longer be able to find you easily.

• You’ll need to reestablish trust. A sudden name change may confuse returning customers, especially if they don’t recognise your new or reset store name.

To prevent these issues, always double-check your store name before submitting or updating it. Make sure it follows Lazada’s guidelines on language, tone, and structure and that it genuinely reflects your business identity.

Recommended Store Name Length

Lazada doesn’t impose a strict limit on store name length, but the platform recommends keeping it short and memorable.

Ideally, your store name should be:

• Within 6 words, or

• Up to 50 characters in total

Shorter names are also easier for buyers to search, pronounce, and remember. For instance, UrbanStyle MY or SmartHome Pro performs much better than something long and cluttered like The Best and Cheapest Household Gadget Store in Malaysia.

Stay Organised and Compliant Across All Your Stores

A strong, policy-compliant store name is the foundation of your brand identity, but growth depends on how well you manage what comes next: listings, inventory, and fulfillment. Many top Lazada sellers turn to BigSeller, a free Southeast Asia-focused ERP, to centralise these daily operations efficiently.

Its automation tools, bulk management features, and integrated reports simplify every aspect of running multiple stores, helping you scale faster without losing control of your brand image.

Try BigSeller for free now and experience how smarter automation can transform your e-commerce workflow.