Participating in TikTok Shop campaigns is one of the best ways to boost your shop’s visibility, attract new customers, and increase sales. During campaign periods, sellers often enjoy extra exposure on the platform, as well as marketing support from TikTok.

However, before you can join, your shop and products must meet certain qualification standards. Here’s a breakdown of TikTok Shop’s Campaign Qualification Guidelines for sellers in 2025.

How to Join TikTok Shop Campaigns

Joining a TikTok Shop campaign is simple and can be done directly through your Seller Center. Here’s how:

1. Log in to your Seller Center

Go to your TikTok Shop Seller Center and sign in using your registered seller account.

2. Navigate to “Marketing” → “Campaigns”

Once you’re in, head over to the Marketing tab and click on Campaigns. This is where TikTok lists all ongoing and upcoming campaigns that sellers can join.

3. Browse Available Campaigns

You’ll see a list of active campaigns along with key details such as theme, duration, participation requirements, and benefits. Read through the campaign description carefully to make sure your products meet the eligibility criteria.

4. Apply to Join

When you find a campaign that suits your products, click Register Now. You may be asked to select specific products that you want to include in the campaign. TikTok will then review your application based on your store performance and campaign fit.

5. Wait for Approval

Once submitted, your participation request will be reviewed. If approved, you’ll receive confirmation in your Seller Center notifications and your products will be featured in the campaign once it goes live.

For Managed Sellers

If you have an assigned TikTok Account Manager, you can also reach out directly for:

• Information on upcoming campaigns relevant to your niche,

• Advice on how to improve eligibility metrics, and

• Recommendations on which products to include for the best exposure.

Your Account Manager can also help ensure that your campaign participation aligns with your broader sales and growth goals on the platform.

Campaign Eligibility Requirements

Before joining a TikTok Shop campaign, sellers must meet specific performance and product standards. These requirements help TikTok ensure that participating sellers can deliver a smooth shopping experience especially during high-traffic campaign periods.

TikTok’s eligibility criteria differ depending on whether your store already has a Store Rating or is still new without one. Let’s break it down:

For Sellers with a Store Rating

If your shop already has a Store Rating (based on customer feedback and order history), TikTok will assess your overall store performance and product quality before approving your campaign participation.

Your store must meet these basic requirements:

• Store Rating: Above 3.0

Indicates your overall customer satisfaction level. A rating below 3.0 suggests performance issues that need improvement before joining a campaign.


 

• Violation Points: Below 36

Sellers with multiple policy violations or operational issues may be restricted from participating until points are reduced.

Product Qualification

Your products must also maintain good performance metrics to qualify:

• Product Negative Review Rate (past 30 days): Below 1.5%

This only applies if there are more than 5 orders with negative reviews.

• Seller-Fault Return/Refund Rate (past 7 days): Must stay within category-specific limits:

  • Electronics: Below 5%

  • Fashion / Lifestyle: Below 4.8%

  • Beauty, Health & Personal Care / Grocery, Pet, Mom & Babies: Below 4.5%

• This only applies if there are 5 or more orders with seller-fault returns or refunds.

For Sellers without a Store Rating

If you’re a new seller and your shop hasn’t received enough orders or reviews to generate a Store Rating yet, you can still join TikTok Shop campaigns as long as your operational metrics remain healthy.

Seller Qualification

• Violation Points: Below 36

• Late Dispatch Rate (past 7 days): Below 10%

Make sure to ship orders on time as delayed dispatches can impact your campaign eligibility.

• Seller-Fault Cancellation Rate (past 7 days): Below 10%

Avoid canceling orders due to stock or pricing errors.

• Seller Negative Review Rate (past 30 days): Below 1.5%

Applies only if there are more than 5 orders with negative reviews.

Product Qualification

• Product Negative Review Rate (past 30 days): Below 1.5%

Again, applies only if there are more than 5 orders with negative reviews.

• Seller-Fault Return/Refund Rate (past 7 days): Follow these category benchmarks:

  • Electronics: Below 5%

  • Fashion / Lifestyle: Below 4.8%

  • Beauty, Health & Personal Care / Grocery, Pet, Mom & Babies: Below 4.5%

• Applies only if there are 5 or more orders with seller-fault returns or refunds.

Stay Campaign-Ready with BigSeller

To consistently qualify for TikTok Shop campaigns, sellers need to maintain strong operational performance, from minimising order issues to managing stock accuracy across all stores. Keeping these metrics within TikTok’s standards requires both discipline and the right tools to manage daily operations efficiently.

BigSeller helps sellers achieve this by providing a comprehensive, automated solution that streamlines everything from product listing and order processing to inventory management and performance tracking. Its real-time synchronisation, batch order handling, and centralised promotion tools allow sellers to manage multiple stores smoothly, even during high-demand campaign periods.

With data-driven insights and financial system integrations, sellers can better monitor store health and stay aligned with TikTok’s campaign eligibility benchmarks.

Try BigSeller for free today and take the next step toward smarter, campaign-ready e-commerce management.