Shopee Malaysia has announced a RM50 million “Shopee Rai Lokal MSME Growth Package”, a large-scale initiative aimed at helping Malaysian micro, small, and medium-sized enterprises (MSMEs) thrive in the fast-growing digital economy.

The package which coincides with Shopee’s 10th anniversary in Malaysia focuses on providing tools, training, and financial incentives that empower sellers to build more resilient and sustainable online businesses.

But beyond the headlines, what does this actually mean for Shopee sellers? Here’s a breakdown of what the initiative covers, and how you can make the most of it.

Strengthening Local Sellers, Aligned with “Jom Beli Lokal”

The Shopee Rai Lokal MSME Growth Package is part of a broader national effort to uplift local businesses and strengthen Malaysia’s digital economy.

This program is closely aligned with the government’s “Jom Beli Lokal” campaign, introduced by the Ministry of Domestic Trade and Cost of Living (KPDN), and supported by the Budget 2026 allocation of RM20 million for the Buy Malaysian Products initiative.

In essence, both Shopee and the government share a common goal to:

• Boost the visibility and competitiveness of Malaysian-made products online, and

• Encourage Malaysians to buy local, through ongoing campaigns and promotions that highlight homegrown brands.

For Shopee sellers, this alignment brings tangible marketing advantages. Sellers who offer local or Malaysian-made products will likely gain more visibility when Shopee runs Rai Lokal or Buy Malaysian campaigns, which are often featured prominently on the app’s homepage, banners, and curated categories.

By positioning your products as proudly Malaysian, you can ride on these campaigns to reach a wider audience without additional ad spend.

Tip: Make sure your listings clearly reflect local origins. Include phrases like “Made in Malaysia” or “Produk Tempatan” in your product titles, descriptions, or visuals. Also, keep an eye on Shopee’s Marketing Centre for upcoming campaign sign-ups. Joining Buy Malaysian or Rai Lokal events often brings free exposure, subsidised ads, or homepage placement opportunities.

What the RM50 Million Package Covers

Shopee’s RM50 million Rai Lokal MSME Growth Package is structured around three main pillars of support, each targeting a different aspect of a seller’s growth journey: lowering costs, boosting visibility, and building long-term skills.

1. Fee Waivers & Financial Support

Shopee’s new package aims to ease that burden by offering fee reductions, vouchers, or financial credits for qualifying MSMEs.

This helps sellers:

• Reduce overall operating costs, especially during promotional campaigns when prices are more competitive.

• Improve profit margins, since less money goes toward platform fees.

• Reinvest savings into ad campaigns, inventory, or packaging improvements.

For new or small sellers, this kind of financial breathing room is crucial. It allows them to scale faster without being held back by early-stage expenses.

Tip: Monitor your notifications or announcements in Shopee Seller Centre > Campaigns & Incentives. If you’re eligible for fee waivers, take advantage of them early, they often have limited-time windows tied to campaign seasons.

2. Advertising & Marketing Tools

Under the Rai Lokal package, Shopee is offering greater access to marketing tools and ad credits, which help MSMEs reach more customers during high-traffic periods.

This could include:

• Discounted Shopee Ads (for search, discovery, or shop ads)

• Boosted placement in local or national campaigns (e.g., Buy Malaysian, Rai Lokal Week, etc.)

• Enhanced promotional visibility through homepage banners or category highlights

These tools are especially valuable for sellers who want to stand out without spending heavily on ads.

Tip: Use your ad credits wisely, don’t spread them thin across too many products. Instead, focus on:

• Proven bestsellers that already have good conversion rates

• Seasonal items that match upcoming festivals or campaigns

• New products that need an initial visibility push

Shopee’s data tools (like Business Insights or Product Analysis) can help you decide where to allocate your ad spend most effectively.

3. Training, Mentorship & Capability Building

Shopee is expanding its education programs like Shopee University, Seller Masterclasses, and mentorship initiatives under the Rai Lokal package.

Expect more localised and practical training sessions, focusing on:

• Optimising product listings and store design

• Tracking store performance and identifying improvement areas

• Managing operations efficiently using Shopee tools

• Building brand trust and sustainable long-term growth

These programs will be particularly helpful for MSMEs transitioning from offline to online, or for those looking to grow beyond basic selling strategies.

Tip: Even if you’ve been selling for years, don’t skip these sessions. Shopee trainers often share exclusive updates about algorithm changes, new features, and upcoming campaign opportunities, knowledge that can give you an edge over competitors.

Expanding into Regional Markets via SIP & Direct Program

Beyond domestic support, Shopee is also helping MSMEs go regional. The Shopee International Platform (SIP) and Direct Program open access to new markets in Singapore, Thailand, and the Philippines, using Shopee’s own logistics and payment systems.

For sellers with stable product performance in Malaysia, this could be the next growth step, reaching Southeast Asian buyers without setting up new accounts.

Tip: Start by optimising your product listings for international buyers, include English keywords, clear product specs, and competitive shipping options.

Access to Capital Through SLoan for Sellers

For sellers ready to scale, Shopee’s SLoan for Sellers provides revolving credit that can be used for:

• Restocking inventory

• Expanding ad budgets

• Upgrading packaging or warehouse operations

The flexible loan structure helps sellers maintain cash flow during growth seasons like 11.11 or Raya sales.

Tip: Use SLoan strategically, borrow only what you need to increase ROI during peak campaigns, and pay it off quickly to maintain healthy credit access.


 

Building Operational Strength Beyond Campaign Support

Shopee’s Rai Lokal MSME Growth Package reflects a growing ecosystem that truly supports local entrepreneurs, through cost relief, marketing visibility, training, and even regional expansion. But as sellers grow, managing multiple stores, campaigns, and logistics efficiently becomes just as important as getting exposure.

BigSeller helps bridge that gap. It’s a free, all-in-one e-commerce ERP built for Southeast Asian sellers, integrating key functions like multi-platform product listing, centralised order and inventory management, automation tools, financial reports, and overselling prevention.

With BigSeller, Shopee sellers can focus on scaling sustainably, maximising every opportunity from campaigns, improving fulfillment speed, and maintaining consistent product performance across channels.

Try BigSeller for free today if you’re ready to streamline your operations and grow beyond Malaysia’s borders.