Selling branded products on TikTok Shop? Then Brand Qualification is a requirement you can’t skip. This process proves that your products are authentic and authorised, whether you’re a brand owner, exclusive distributor, or reseller with proper proof.

Brand Qualification protects:

• Buyers (from counterfeits)

• Brands (from intellectual property misuse)

• Sellers (from penalties and takedowns)

Important: Approval does not protect you from IP violations. If you sell counterfeit or unauthorised items, TikTok can still take action.

Who Must Apply for Brand Qualification?

If you plan to sell branded products on TikTok Shop, you must apply for Brand Qualification under one of the approved seller types. This is TikTok’s way of confirming that your products are genuine and legally sourced.

Here’s what each qualification type means:

Qualification Type	Description
Trademark Owner	You are the official trademark holder of the brand.
National Exclusive Level 1 Seller	The brand owner has granted you exclusive rights to distribute the brand in your country.
Level 1 Reseller	You are directly authorised by the brand owner to sell their products.
Level 2 Reseller	You are authorised by a Level 1 reseller to sell the brand.
Level 3 Reseller	You are authorised by a Level 2 reseller to sell the brand.
Proof-of-Purchase Seller	You do not have a reseller agreement, but you can provide valid official invoices from an authorised supplier. (Available only to selected sellers)

Important to Know

Some premium or restricted brands do not allow Individual Seller accounts to sell their products.

If you plan to sell these brands, you need to:

• Upgrade your TikTok Shop account to a Corporate Seller

• Apply for Brand Qualification with the required documents

This ensures your selling rights are clear and prevents product takedowns or account penalties.

Required Documents Based on Your Role

TikTok Shop requires different documents depending on how you are authorised to sell the brand. Make sure your documents are authentic, valid, and match your business information in TikTok Seller Center.

If You Are the Trademark Owner

You must submit:

• Official trademark certificate

Note: Only one TikTok Shop account can be registered as the brand owner. Choose the correct account before applying.

National Exclusive Level 1 & Level 1 Authorised Sellers

You need to submit a Letter of Authorization (LOA) directly from the trademark owner. The letter must:

• Be addressed to your exact business name (as listed in Seller Center)

• Clearly list the brand name

• Show the authorisation validity period

• Include the authoriser’s full name and job title

• State exclusive distribution terms (for National Exclusive Level 1)

• Be genuine, no editing or modifications

Level 2 & Level 3 Authorised Sellers

Submit the LOA from your authorised supplier (Level 1 → Level 2, Level 2 → Level 3), plus proof they have the right to appoint sub-sellers.

Your submission must include:

• LOA addressed to your registered business name

• Brand name

• Validity period

• Authoriser’s name & job title

• Supporting proof that your supplier is authorised to authorise others

Examples:

• Screenshot or document showing brand permits them to appoint resellers

• (Optional) LOA from trademark owner to the Level 1 seller

This ensures there is a clear, verifiable authorisation chain back to the brand owner.

Proof-of-Purchase Sellers

(Available only for selected sellers)

You must provide invoices issued within the last 12 months with:

• Supplier name

• Buyer name

• Brand & product details

• Quantity

• Price

If prices are confidential, attach your NDA instead.

Additional required proof:

• Evidence that supplier is an official distributor (e.g., screenshot from brand’s website)

• Photos of the actual products & packaging (6 angles)

• Photos of inventory in your possession

TikTok uses these to verify that your products are genuine and sourced from authorised channels.

How to Apply for Brand Qualification on TikTok Shop

Applying for Brand Qualification is a straightforward process, as long as you prepare the right documents and enter information accurately. Follow the steps below:

Step-by-Step Process

1. Log in to TikTok Seller Center

Go to: My Account → Account Settings → Qualification Centre → Brand Qualification → Add

2. Select Your Qualification Type

Choose whether you’re applying as a trademark owner, authorised seller, or proof-of-purchase seller.

3. Enter Brand & Trademark Details

Fill in all required trademark and brand fields correctly.

4. Upload Supporting Documents

Attach your LOA, trademark certificate, or proof of purchase depending on your qualification category.

5. Submit for Review

TikTok will verify your information and may contact brand owners for confirmation.

Important: Never submit edited or fake documents. TikTok performs authenticity checks, and fraudulent submissions can lead to enforcement actions or permanent store penalties.

How to Fill Brand Information Correctly

Ensuring accuracy here helps prevent delays or rejection.

Trademark Name

• Enter the name exactly as registered, including spacing, capitalisation, special characters, and numbers.

• If the trademark is only a logo, enter the brand’s official English name.

Registration Number

• Use the official trademark registration number

• Do not use the application number

Brand Name Rules

Your brand name must follow TikTok’s formatting rules:

Allowed

• Must match the official spelling & format (case-sensitive)

• 2–30 alphanumeric characters

• Must include at least one letter or number

• Numbers & symbols allowed. Examples: 7-Eleven, su:m37°

Not Allowed

• Trademark symbols (®, ™, ©)

• URLs, emails, or domain extensions

• Marketing or descriptive phrases e.g., “best deals”, “official store”

• Brand names made entirely of symbols

• More than 5 consecutive digits only e.g., 111111

How to Check Brand & Trademark Details

Before submitting, verify the trademark details so everything you enter matches official records:

1. Use the WIPO Global Brand Database, search fields you can use:

   • Trademark name

   • Owner

   • Registration number

2. Apply these filters to narrow results:

   • Status: Registered

   • Destination country (where the trademark is registered or enforced)

   • Nice Class: choose the class between 1 and 35 that matches your product. Before you apply, confirm that the trademark’s Nice class matches the type of goods you sell (for example, cosmetics vs. electronics). Submitting a brand registered in the wrong class is a common reason for rejection.

3. What to confirm from the record

   • Exact spelling and punctuation of the trademark name

   • Official registration number (use this, not the application number)

   • Registered Nice class(es) and whether your product fits those classes

   • Registered owner name, must match documents/LOAs you submit

Doing this check helps prevent mismatches that lead to delays or rejection.

Brand Approval Done, What’s Next?

Brand Qualification is becoming a core compliance step for TikTok sellers, especially as the platform tightens control over branded products and intellectual property. Getting your documents right from the start saves time, avoids rejections, and protects your selling rights.

Once your brand is approved, operational consistency matters. If you sell across TikTok, Shopee, Lazada, or other channels, BigSeller helps you keep product data, stock levels, and fulfilment aligned, so your brand stays compliant and your operations stay efficient.