Campaign season is the perfect time to showcase your best looks and win new customers. But fashion is visual and on TikTok Shop, clarity, honesty, and real product presentation are everything.

Avoid violations, build trust, and increase conversions with these essential listings, livestream, and aftersales tips for fashion sellers.

Show the Real Product and Let Your Photos Sell for You

In fashion e-commerce, your product photos are your virtual fitting room. Buyers can't touch the fabric, feel the texture, or try the item on, so your images must do all the talking.

Real photos = real trust. When shoppers see authentic images, they feel more confident about what they're buying, which leads to higher conversions and fewer returns.

To build shopper confidence:

• Use at least 5 real photos - front, back, side, close-up, and a lifestyle/try-on shot

• High-resolution images (1000×1000px or more) to show clarity and detail

• Clean, neutral backgrounds so the clothing stands out

• Close-ups of stitching, labels, texture, and weave to prove quality

• Transparent presentation for light-coloured pieces - show if it's sheer

• Real product photos, not just model studio shots as real-life matters more

Texture shots and real-fit photos reassure customers that what they see is what they'll receive. This reduces disputes, prevents “Item not as described” returns, and protects your store rating.

• Avoid AI-generated, heavily filtered, or overly edited photos as they may mislead buyers and lead to complaints.

• Avoid retouching that alters the actual color or fabric look as accuracy matters more than aesthetics.

Always Provide Accurate Fabric & Material Info

Fashion isn't just about how something looks, it's about how it feels, fits, and performs. Material information helps shoppers imagine comfort, quality, and durability before buying.

The more specific your product details are, the more confident your customers will feel.

Include the essentials:

• Complete product attributes for better search ranking and visibility

• Exact fabric composition (eg, 80% Cotton, 20% Polyester)

• Texture, weight, and stretch info (eg, lightweight, slightly stretchy)

• Transparency level (eg, slightly sheer / opaque)

• Care instructions so buyers know how to maintain the item

Clear fabric details show buyers you're honest and knowledgeable and they help reduce returns caused by wrong expectations. Avoid vague or exaggerated claims like “premium material,” “luxury quality,” “super soft” without proof. Customers want facts, not fluff.

Detailed and accurate descriptions help you rank better in search, increase buyer trust, and minimise after-sales issues especially during high-traffic campaigns.
 

Give Shoppers the Right Size Before They Checkout

Sizing is one of the biggest reasons customers return clothing online. When buyers guess their size, you risk unhappy customers, refund requests, and negative reviews. But when you guide them clearly, you not only reduce return rates, but also build confidence and convert more first-time shoppers into repeat buyers.

A clear, accurate, and easy-to-read size guide tells shoppers:

"You won't have to worry, we've made choosing the right size simple."

Must-Have Elements in Every Size Chart

To help shoppers choose correctly, include:

• A size chart for every fashion listing - Each product fits differently, one chart cannot fit all.

• Measurement illustrations - Show how to measure bust, waist, hip, sleeve, length, shoulder, etc.

• Measurements in both cm and inches - International buyers and different measurement habits = more clarity.

• International size conversions (US / UK / EU / Asia sizing) - Helps cross-border shoppers select confidently.

• Fit notes - (Runs small / True to size / Size up for comfort)

• Model information - Include the height, weight, and size worn, with a comment like:
  “The model is 165cm/50kg wearing size S, fits true to size.”

• Consistent SKUs - If your chart says XS–XL, your product SKU list should match, no surprises.

• Helpful sizing tips
  “If you're between sizes, size up.”
  “Recommended for petite frames / Tall-friendly cutting”

Livestream Like a Pro: Show Fit, Fabric, and Feel

Livestreaming is where fashion products truly shine. Your live session is your runway, buyers want to see it on a real body, moving in real life, not just in pictures.

Live try-ons = instant credibility and faster buying decisions.

DO This During Live Selling

• Try on the clothes live, nothing builds trust faster

• Feature different body types when possible

• Show the stretch, thickness, fabric movement, and sheerness

• Pin the size chart and model measurements on screen

• Offer real-time fit advice (eg, “This top suits wider shoulders,” “Size up if you're tall”)

This helps viewers understand exactly how the piece fits and feels.

Avoid These Mistakes

• Showing products that don't match the listing photos

• Covering your live with huge product overlays - viewers need to see you, not the graphic

• Making body-altering claims like “reduces fat instantly” - high violation risk

Real try-ons, honest fit advice, and clear sizing = happy buyers, fewer returns, stronger brand reputation.

Master Aftersales to Keep Shoppers Coming Back

Selling doesn't end at checkout, it ends when the customer is satisfied. A smooth, fair, and transparent aftersales experience is one of the biggest drivers of repeat buyers. In fact, over 50% of shoppers won't repurchase after a bad aftersales experience, no matter how good your products are.

During campaign seasons, where orders spike, having a clear aftersales process is your advantage.

How to Handle Returns the Right Way

Not every return is bad, handling it properly shows professionalism.

• Accept returns if the item is unused and in resellable condition

• Reject items that are clearly worn, damaged, or altered

• If TikTok auto-approves a return that doesn't qualify, submit an appeal

• No worries for expensive/styles - high-value fashion items are never auto-approved

You always get the chance to review before accepting. This protects your store against abusive or invalid return claims.

When the Item Doesn't Fit

Sizing issues happen, even when you've given great size guidance. What matters is how you guide your customers through the process.

Ask customers to select “Item Too Big or Too Small”

If that option isn't there: Tell them to choose “No Longer Needed”

Why it matters:

• These reasons are buyer-fault, not seller-fault

• They do not affect your Seller Return/Refund rate or store score

Final Tip: Make Your Listings Stand Out

Great product photos attract buyers and BigSeller makes it easier than ever. With its professional Picture Editor , you can refine images, add stickers, filters, borders, text, or even remove backgrounds in one click. Showcase products clearly, highlight details, and create images that grab attention across Shopee, Lazada, TikTok Shop, and more.

Quick ways to use it:

• Single Edit: Edit one product image at a time via Active/Draft page

• Bulk Edit: Adjust multiple images at once for faster listing updates

• Tools include: Crop, rotate, resize, erase, color adjustments, filters, text, borders, material icons, watermark, jigsaw layout, and comparison features

Try BigSeller for free today and turn your product photos into your best-selling asset.