Selling on Lazada already comes with its own set of responsibilities, but if you’re part of the LazSelects program, the expectations around product authenticity are even higher. Lazada has introduced a strict LazSelects Counterfeit Policy to protect buyers, maintain trust, and ensure a fair marketplace.

This guide breaks down the policy in simple terms, explains how counterfeit is defined, what happens if you violate the rules, and how you can appeal a penalty. If you’re a Lazada Marketplace or cross-border seller in Malaysia with products tagged under LazSelects, this is for you.

What Counts as a Counterfeit Product on Lazada?

In Lazada’s ecosystem especially within the LazSelects program, a product is considered counterfeit if it imitates, reproduces, or misuses another brand’s intellectual property (IP) without permission. Lazada takes a broad and strict approach to defining counterfeit items because these products can mislead buyers and harm brand trust.

Here’s what falls under “counterfeit” based on Lazada’s policy:

1. Using Another Brand’s Logo, Name, or Symbol Without Permission

If your product or packaging carries a logo, brand name, or symbol that is identical or even similar to a protected trademark (Protected IP), it may be considered counterfeit.
This includes:

• Exact copies of logos

• Logos with minor changes

• Using brand names in product titles or packaging without authorisation

If the design or wording infringes on a brand’s intellectual property rights, Lazada will classify it as counterfeit.

2. Products Designed to “Look Like” the Original Brand

A product can also be considered counterfeit even if the logo is not used, if:

• The shape, colours, patterns, or overall design closely resemble a well-known brand

• The product is clearly intended to mimic the original

In short, imitation or “dupe” products that can confuse buyers may still fall under Lazada's counterfeit definition.

3. Products That Give Buyers the Impression They Are Genuine

If the product presentation like packaging, listing images, labels, branding makes buyers believe they are purchasing an official product from a known brand (when it is not), Lazada views it as counterfeit.

This includes:

• Products claiming to be original

• Listings using phrases like “authentic”, “genuine”, or brand-linked terms without proof

• Packaging that resembles the brand’s official packaging

4. Any Violation of Trademark or IP Laws

Even if unintentional, if your product breaches any intellectual property laws, it is considered counterfeit under Lazada’s policy. This includes any protected branding, design, image, or name covered under IP law.

What Is Protected IP?

Protected IP includes:

• Registered trademarks

• Brand names

• Logos

• Symbols

• Packaging elements

• Any design elements legally protected by law

If you sell branded items, always verify authenticity, especially if sourced from wholesalers, OEM suppliers, or overseas markets like China.

LazSelects Counterfeit Clawback

When a LazSelects product is confirmed as counterfeit, Lazada activates the LazSelects Counterfeit Clawback, which allows the platform to recover all costs associated with the order.

This means you, the seller, are fully responsible for the financial impact of the counterfeit incident, not Lazada.

What Lazada Can Recover From You

The clawback amount can include:

• The full purchase price paid by the buyer (after discounts)

• Shipping fees funded by Lazada

• Any Lazada-funded promotional subsidies used for the order

• Compensation paid under the “LazSelects 100% Authentic” guarantee

Why the Clawback Can Be Higher Than Your Earnings

Here’s the part sellers often misunderstand: The clawback amount can exceed what you earned from the sale.

Example:

• You earned RM50 from the order.

• Lazada refunds the buyer RM80 (purchase price + Lazada voucher + compensation).

• Lazada can claw back the full RM80, even though you only received RM50.

This amount is deducted from your seller account balance or your future payouts.

Additional Penalties You Might Face

The LazSelects Counterfeit Clawback is only the financial part of the enforcement. If Lazada determines that you have sold a counterfeit product under the LazSelects program, they may impose several other penalties that directly affect your shop performance, traffic, and overall account health.

Here’s what you need to be aware of:

1. Removal of the “LazSelects” Tag

If a product is flagged as counterfeit, Lazada can immediately remove the LazSelects badge from that SKU. Once a product loses the LazSelects tag, it no longer receives the added benefits of the program.

2. Removal of Listings

For confirmed counterfeit cases, Lazada may:

• Remove the specific counterfeit SKU, and/or

• Remove other listings that are related or suspected of infringement

In some cases, repeated violations may lead to bulk SKU removals, which can significantly disrupt your store operations.

3. Termination From the LazSelects Program

If the violation is serious or repeated, Lazada can remove your shop entirely from the LazSelects program. For many sellers, this is a major setback because LazSelects status contributes to customer trust and sales.

4. Non-Compliance Points or Account Penalties

Under Lazada’s general Seller Policies, counterfeit violations can also result in:

• Non-compliance points

• Restrictions on your account

• Temporary limitations on product uploads

• Reduced exposure or suppressed listings

If your non-compliance points accumulate, your shop could face further enforcement actions, including suspension.

How to Appeal a Counterfeit Decision

If you believe Lazada has wrongly flagged your product as counterfeit, you do have the right to appeal. However, the process is strict and time-sensitive.

You Have 7 Calendar Days to Appeal

You must submit your appeal within 7 days of receiving the penalty notification. If you miss the deadline, Lazada will treat the case as confirmed. The countdown starts the moment the message appears in Lazada Seller Center.

Where to Submit Your Appeal

All appeals must be filed through:

➡ My Penalty Page in the Lazada Seller Center

This is the only official channel. Emails, chat messages, or social media messages will not be accepted.

Documents You Should Prepare

To successfully appeal, you must provide clear proof of authenticity. Lazada commonly accepts:

• Official invoices from authorised distributors or wholesalers

• Brand owner authorisation letters

• Certificates from factories or manufacturers

• Any credible documents that prove your sourcing is legitimate

What Happens If Your Appeal Is Successful?

If Lazada approves your appeal:

• The clawback is cancelled

• Your SKU is reinstated (if it was removed)

• The counterfeit record is cleared

This helps protect your store reputation and ensures you remain in good standing with Lazada.

Stay Compliant and Strengthen Your Operations With BigSeller

Avoiding counterfeit risks on Lazada becomes much easier when your product sourcing, listing, and documentation are well-organised. This is why many Lazada sellers rely on BigSeller to manage their daily operations more confidently and efficiently.

BigSeller is an easy-to-use, highly automated e-commerce ERP designed for Southeast Asian sellers. It centralises product listing, order processing, inventory sync, marketing tools, financial reporting, and more, helping you maintain clear records, prevent overselling, and streamline multi-channel operations.

Try BigSeller for FREE today and experience an all-in-one ERP built for Southeast Asian e-commerce sellers.