Below is a breakdown of what has changed and what remains the same.

Shopee Store’s Performance Is Now Measured Across 3 Key Areas

Previously, Shopee evaluated store performance under four separate categories:

• Listing Violations

• Fulfilment

• Customer Service

• Customer Satisfaction

With the new update, Shopee has streamlined these into three clearer and more cohesive performance areas. This helps sellers focus on what matters most without juggling too many fragmented metrics.

1) Listing Performance

This category remains largely unchanged. It continues to measure how well sellers follow Shopee’s listing rules and product guidelines. The metrics include:

• Severe Listing Violations

• % of Pre-order Listing

• Other Listing Violations

These indicators help ensure your products comply with Shopee’s standards and avoid penalties that could affect visibility and shop reputation.

2) Fulfilment Performance

Fulfilment-related metrics continue to reflect how efficiently and reliably sellers ship out their orders. Shopee retains the existing KPIs:

• Non-fulfilment Rate (NFR)

• Late Shipment Rate

• Preparation Time

And there is one important new addition:

• Fast Handover Rate (New)

3) Customer Service Performance

Customer-related metrics are now grouped together under one section for better clarity. This category includes:

• Response Rate

• Response Time

• Shop Rating (newly moved here)

Previously, Shop Rating belonged to the separate “Customer Satisfaction” category. With the update, Customer Satisfaction has been fully removed, and its only metric, Shop Rating, is now part of Customer Service Performance.

This consolidation makes the Account Health page cleaner and easier to interpret, giving sellers a more holistic view of how customers perceive their service.

Shopee Preferred Seller Page Is Now Located Inside Account Health

Another major change is where sellers access the Preferred Seller page.

What Has Changed?

• The entry point only.

• The Preferred Seller section no longer appears as an independent menu option in the Shopee Seller Centre sidebar.

• You can now access it exclusively through the Account Health page, under "Shop Performance."

What Has NOT Changed?

• The Preferred Seller page itself

• Criteria

• Layout

• Requirements

• Information

Everything inside the Preferred Seller page remains exactly the same, only the navigation has been reorganised.

This change centralises all performance-related tools under one umbrella, making it easier for sellers to maintain a complete picture of their shop status without switching between multiple pages.


 

Stay on Top of Shopee’s New Metrics With the Right Tools

This update is great news for sellers who want a simpler, more intuitive dashboard. With clearer grouping of metrics and a single entry point for both Account Health and Preferred Seller status, monitoring shop performance becomes much more efficient.

You’ll spend less time clicking around Seller Centre and more time improving what actually matters:

• faster fulfilment,

• better customer service,

• and consistent listing quality across your store.

And once your performance metrics are organised neatly, the next step is making sure your backend operations can keep up. BigSeller helps you bridge that gap. It’s a free, highly automated e-commerce ERP designed for Southeast Asian sellers who want smoother product listing, faster order processing, real-time inventory sync, and reliable fulfilment accuracy that supports good Account Health.

With deeper analytics, automated workflows, and mobile-friendly order handling, BigSeller makes it much easier to maintain the performance standards Shopee expects.

If you’re looking for a simpler way to stay compliant, efficient, and ahead of your shop performance goals, try BigSeller for free today!